How I got here - Fiona Marston
Interview by James Knowles
Parka London’s creative director lifts the lid on life at the outerwear brand
What does your diary look like today?
This morning I checked all my emails and replied to factory enquiries on both Autumn 13 production orders and spring 14 development that we have going through. I then sat with our sales and marketing team to go through all the sales and ecommerce related plans we have, as well as discussing trade show time lines building up to this. Another focus for today’s meeting was plans for the next look book shoot. We are starting to book models and the creative team; this is the fun bit.
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