How I got here - Helen North
Interview by James Knowles
Catalogue and home shopping retailer Kaleidoscope’s head of marketing on the skills and experience needed to gain a role like hers’
What does your diary look like today?
Our Autumn 13 press day is coming up, so this morning the team and I are preparing a selection of our fashion and homeware products to be presented to the media. The last few seasons have seen a real development in our product offering and we are excited to be able to share this with the press and let them see first-hand how the brand is evolving.
This afternoon we have our trading meeting to look over last week’s trading performance, analyse our results and the marketing activity for the brand. Following this I have a heads of departments meeting with creative, E-commerce and buying and merchandising to discuss next season’s plans.
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