How I got here - Helen Whitehead
Interview by James Knowles
What does your diary look like today?
Today I will be heading to the studio to shoot pieces from the new season collection. It’s a busy day as I’ll be shooting all five brands; Rare, Opulence, Paprika, Coco’s Fortune and Thirty Four Disciples. We recently launched an accessory collection, so I’ll be incorporating these within each shot. It’s pretty full on but an exciting day. It’s good to catch up with the creative team and models and I enjoy being on set. On a usual day I work on figure reports, merchandise the website and I’m constantly on the lookout for new and upcoming models.
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