PPC/SEO Executive - Fashion Company - London

£25000 - £27000 per annum + Benefits
31 Aug 2016
28 Sep 2016
PB - 000017
Patrick Buckley
Job Type
My client seeks an experienced PPC/ SEO Executive for their head office team, based in Central London.

You will report directly in to the PPC Manager amongst a marketing team that is growing quickly, working at one of England's most recognised brands.

You will be responsible for supporting all paid search activities and optimising multiple accounts on a global level, for a truly global brand. Ideally you'll have worked within a fashion brand, however we're welcoming expressions from all backgrounds.

Main responsibilities will include, but not limited to:
- Creating campaigns with the aim to maximise ROI and capitalising on key trading periods

- Efficiently optimise multiple accounts and manage budgets across different platforms and search engines

- Ability to deliver high-quality tasks including keyword research, bid optimisation, landing page analysis, ad copy testing and launching remarketing campaigns (RSLA)

- Understanding of the search landscape in foreign markets

- Staying on top of industry trends and championing search marketing across the group

- Creating landing pages and banner briefs with the in-house designer team

- Trial and execute new Google & Bing beta products

- Delivering PPC campaigns beyond the search landscape including Gmail, YouTube and GDN

- To develop and build strong relationships with the major platforms (Google, Bing etc.)

- Liaising with key account managers to fully utilise industry trends and insights

- Strive to continuously improve the Google Shopping feed

- Conduct insightful competitor analysis to fully understand the dynamics of the market

Personal Traits:
- Knowledge of Adwords & Bing
- Strong experience in Analytical tools such as Site Catalyst and Google Analytics
- Exhibit a high level of attention to detail
- Strong verbal and written communication skills
- Passion for PPC with the desire and willingness to develop
- Proactive at developing and suggesting new innovative ideas
- Be able to fully comprehend and work within business constraints and strategies

- University educated
- A minimum of 1 years PPC experience
- Be data driven and have a good understanding of ROI measurements/attributions
- Strong Excel and analytical skills

If this is of interest to you, please apply through the portal or directly to patrick.buckley@rhr.co.uk