Digital Marketing Officer

Recruiter
Location
N1 1SP, London (Greater)
Salary
Circa £40k
Posted
14 Sep 2016
Closes
12 Oct 2016
Function
Marketing, SEO
Sector
Womenswear
Job Type
Permanent
Level
Manager

We are looking for a Digital Marketing Officer to work with the UK’s fastest growing fast-fashion high street and online retailer based in Central London. Offering a competitive salary of circa £40k the ideal candidate will have a strong background in fashion marketing!

The Digital Marketing Officer will be responsible for all digital marketing including campaign execution, media planning and selection, agency/partner management, campaign measurement and optimization, as well as having responsibility for the digital estate, collateral and the digital customer experience.

 

Responsibilities:

•Drive traffic to the websites and conversion into sales by ensuring that content published through digital channels quickly and effectively communicates the brands' distinctive values, and product USPs to the most appropriate consumers

•Manage all digital campaigns and marketing in order to deliver planned leads and sales within budget

•Deliver innovation to continually grow the digital channel

•Deliver optimisation in order to continually improve ROI for all digital acquisition activity

•Manage the digital state, optimising customer experience and maximum conversion

•Ensure the business as a wider audience has complete visibility of all planned and active marketing activity

•Devise strategy in line with new business strategy and execute taking the lead on market research to build content

•Using CRM system to facilitate communications with existing clients

 

Skills & Experience

•Previous experience in a digital marketing lead role, ideally in a fashion retail environment

•Direct response specialist, able to implement and optimize both creative and media to deliver efficient response across all digital channels - SEO, PPC, affiliates, email, display and mobile channels

•Able to analyse campaign performance and take necessary action to continually improve performance

•Thorough knowledge of digital analytics with extensive experience of use in practice

•Background in fashion marketing

If this sounds of interest please email allison@cvukgroup.com with a copy of your CV.

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