Marketing Manager - Fashion Brand - London

City of London
£37000 - £42000 per annum
19 Sep 2016
17 Oct 2016
Eva Konca
Job Type

Great opportunity for an experienced Marketing professional to join a fashion brand as the Marketing Manager.

The Company:

I'm looking for an ambitious and self-motivated Marketing Manager to join this growing brand. You will be responsible for the offline marketing, such as the mail out booklets, as well as the day-to-day management of online marketing via the Ecommerce website, emails, social media, etc.

The Role:

Reporting directly to the owners, this role will be wide and varied and will cover all aspects of marketing - both offline and online.

You're main responsibilities will include:

  • Developing and executing the brand's strategy
  • Managing and creating the entire ecommerce online strategy and day to day website management
  • Responsible for all online marketing including email campaigns, affiliate programs, Amazon market place, etc.
  • Producing and managing budget and forecast plans to maximise profitable offline and online marketing.
  • Involvement with Direct mail (all aspects of catalogue production). You will manage planning, production, and mailing of W&G catalogues. This involves working closely with the Owners and external suppliers such as the creative agency, photographers, printers, fulfilment house, Royal Mail etc.
  • Responsible for the analysing of data, testing of email campaigns and using this information to optimise marketing activity.
  • Manage the e-commerce website ensuring a seamless online selling experience. This involves ensuring all data and content is up to date and accurate as well as analysing and suggesting improvements and changes to the website.
  • Maintain website promotions and offers.
  • Work closely with other teams to ensure that the brand voice is consistent across all channels

The Candidate:

  • You will have experience with mail order and e-commerce strategy development as well as catalogue or high volume direct marketing.
  • Ability to analyse and interpret data to drive decision-making. (AOV, CPA, LTV etc)
  • Understanding of customer profiling techniques to improve targeting.
  • A full understanding of financial implications of campaigns and a results orientated and commercially focused approach.
  • Track record of delivering financial results and hitting targets.
  • Up to date knowledge of online e-commerce, websites, mobile and marketing eg SEO, PPC and use of analytics.
  • Solid analytical and numeracy skills and enjoy number crunching to identify opportunities and focus on ROI.
  • Strong Excel skills.

The Package :

  • Up to £40k depending on experience

Successful candidates will be contacted about this role and similar roles.

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