Digital Marketing Manager

Recruiter
Location
London (Central), London (Greater)
Salary
Competitive
Posted
26 Sep 2016
Closes
24 Oct 2016
Function
Digital, Marketing, SEO
Job Type
Permanent
Level
Manager

At Closet London, we make contemporary womenswear that tells a story and last year Closet London was named Young Fashion Brand of the Year at the Drapers Awards. We are loved for our elegant shapes and stunning prints, and our passionate team of designers and pattern-cutters design and make every garment in London, just as they have for over 20 years. 

Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimise user funnels
  • Manage the PR agency
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

 

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing and fashion
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimising Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

To register your interest, please click the 'Apply' button below, including your most recent CV and covering letter.