Head of Digital Acquisition

Location
London
Salary
£65k - 75k per year
Posted
18 Oct 2016
Closes
15 Nov 2016
Ref
KY55236
Contact
Kathryn Yardley
Function
Digital, Ecommerce
Job Type
Permanent

 

Head of Digital Acquisition – Online Retailer – Central London - £65-75,000

 

This is a high profile opportunity within a leading online retailer in its niche. As Head of Digital Acquisition you will lead strategy for performance marketing including PPC, affiliates, display and SEO.

 

About the company...

 

Established for 10 years this online business has steadily grown in popularity due to their excellent customer service, quality product and unique advertising. Operating internationally this is a fast paced and exciting environment to be working in.

 

About the Head of Digital Acquisition role...

 

Reporting into the CMO and managing a team of performance and acquisition specialists you will lead the brand in terms of growth across performance and programmatic marketing including affiliates, retargeting, display, paid social and PPC.

 

  • You will drive marketing spend across PPC, SEO, display and affiliate activity to ensure optimal ROI

  • Lead and motivate a talented team who will deliver results

    Be the expert on new technologies and media platforms to drive traffic

    Drive forward the attribution model and ensure it is applied across the various web retail brands

    Communicate and work alongside the Head of CRM, Design and other key stakeholders and external suppliers

     

    About you…

  • You will have demonstrated marketing leadership in ecommerce & marketing strategy

  • Minimum 6-8 years experience managing digital marketing campaigns

    Experienced manager who is comfortable managing a small but growing team

    Analytical mindset and hungry for data and solutions

    Proficiency in SQL is preferred and high level of Google Analytics is required

    Strong influencing and relationship skills

     

    Freedom Factor

     

    Opportunity to be a senior growth hacker in a leading online retailer

     

    Interview dates: ASAP

     

    If this Head of Digital Acquisition role interests you, please click the ‘Apply’ button and submit your cv and quote reference KY55236