Global Marketing Manager - Fashion Lifestyle Brand - German

Expiring today

Location
London
Salary
£45000 - £55000 per annum
Posted
09 Nov 2016
Closes
07 Dec 2016
Ref
SHGMM
Contact
Sian Hammer
Function
Marketing
Job Type
Permanent

Global Marketing Manager - German Speaking - Fashion Lifestyle Brand - London

We are looking for an established International Marketing Manager, experienced working across European markets. Essentially this hire requires a wealth of expertise in developing integrated marketing calendars and brand campaigns to support new store openings and local activity. This is a great opportunity to join a fun, growing team and play a key part in shaping the global retail and brand marketing strategy; delivering across multiple touch points including owned stores, concessions, outlets, online and social media.
Based in the heart of London, the brand offer a highly sort after culture and working environment.


THE ROLE

* Develop strategies and opening events for all international new store launches, concessions and re-located shops
* Plan and Implement all store opening communication - POS/Direct mail/ emails/landing pages etc
* Consider and deliver experiential marketing ideas for larger shop openings
* Work with Social / PR / online to ensure all new store openings are communicated cross channels (press releases/ press event/Social media channels/ Emails/ SEO etc
* Develop strong relationships and maintain continuous internal communications across all store activity with the retail/ MKT/online and creative team to ensure they fully support and help maximize the potential of all activity (new stores & bespoke retail activity) both online and offline
* Manage German advertising agency
* Manage and develop partnerships for opening events and competitions
* Partner with International stakeholders to run tactical demand/ footfall driving activity (locally or across the international portfolio)
* Report on activity in line with objectives providing critical business insights
* Oversee & co-ordinate weekly email messaging with Web team in Email planning call
* Work with the UK campaign team to plan, develop and implement multi channel activity on a seasonal and annual basis
* Manage international catalogue mailings and other Direct Mail campaigns to active customer base
* Work with the UK campaign team to manage seasonal POS and messaging for international shops and concessions
* Manage and develop key international seasonal marketing partnerships for competitions, event and campaigns
* Manage acquisition strategies through Direct Mail, Press, Inserts, Online and reciprocal partner activities

TO APPLY

To apply for this role and for immediate consideration please send your CV via the link on this portal. Alternatively you can send your CV directly to sian@eliteassociates.co.uk


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