**Digital Marketing Officer**
My client is a fast fashion retailer looking for a Digital Marketing Manager. The Digital Marketing Officer will be responsible for all digital marketing including campaign execution, media planning and selection, agency/partner management, campaign measurement and optimization, as well as having responsibility for the digital estate, collateral and the digital customer experience.
Skills & Experience
Previous experience in a digital marketing lead role, ideally in a fashion retail environment Direct response specialist, able to implement and optimize both creative and media to deliver efficient response across all digital channels - SEO, PPC, affiliates, email, display and mobile channels Able to analyse campaign performance and take necessary action to continually improve performance Thorough knowledge of digital analytics with extensive experience of use in practice Energetic and enthusiastic, and have a passion for digital and online media extensive experience in digital marketing and consumer and business use of digital channels for marketing and communication purposes, you will also have a strong technical background A strong communicator, you will have good organizational skills. The successful candidate will be educated to degree level, with a marketing qualification such as CIM (or equivalent). Technical skills including HTML, CSS, PHP and Adobe are desirable
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