24S: bringing Parisian luxury to ecommerce

French luxury department store Le Bon Marché launched its debut ecommerce site 24 Sèvres in 2017 – a chic digital re-imagining of its Parisian home.

Two years on, the business has rebranded to 24S, simplifying its name as it expands internationally – it now ships such as Celine, Dior, Loewe and Valentino to customers in more than 100 countries.

Maud Barrionuevo, global buying director for the ecommerce site, walks Drapers through her fashion life.

Read the full interview on Drapersonline 

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