Careers: How I got here - Fiona Marston

How I got here - Fiona Marston

Interview by James Knowles

Parka London’s creative director lifts the lid on life at the outerwear brand

What does your diary look like today?

My day today is eclectic to say the least. As I am directing all areas of the brand, each hour I am doing something different, and today will be a 13 hour day.Fiona_marsten

This morning I checked all my emails and replied to factory enquiries on both Autumn 13 production orders and spring 14 development that we have going through. I then sat with our sales and marketing team to go through all the sales and ecommerce related plans we have, as well as discussing trade show time lines building up to this. Another focus for today’s meeting was plans for the next look book shoot. We are starting to book models and the creative team; this is the fun bit.

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