Debenhams embarks on first rebrand in almost 20 years

Published: 03 Sep 2018 By EMMA SHEPPARD

Debenhams---Stevenage-Atrium2

Debenhams has unveiled a major rebrand – its first for almost 20 years – which includes a logo redesign, store modernisations and a new flagship store in Watford.

The high street chain is hoping to attract customers back to its stores after profits have dropped by almost 85% this year.

Read the full article on Drapers Online

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