How I got here - Analise Trotter
What does your diary look like today?
This morning, I’ll compile my blogger KPI report, highlighting our weekly blogger coverage and statistics to send out to the team – it helps to keep everyone updated. This afternoon I’ll research and contact high-profi le bloggers, vloggers and style influencers who fit the Motel aesthetic in order to build relationships with them. I’ll reach out to girls I’ve found on Instagram who are in our target demographic and contact them to see if they would be interested in styling a piece from the brand on their social media channels, blog and vlog. Finally, I’ll be hosting showroom appointments with numerous music artists, DJs, stylists and bloggers, and then co-ordinating and conducting social media-focused shoots for Instagram, Twitter and the Motel Rocks blog and home page.
What meeting are you most looking forward to today?
Our showroom appointment with Deap Vally, an American rock duo touring festivals and using Motel Rocks to help decide what to wear.
What task do you wish you could postpone?
Home time – there are never enough hours in the day to get through my to-do list.
How did you get to where you are today?
Aside from my degree in fashion with photography, my internships and freelance work post-university really helped me land my role at Motel. There is nothing more valuable than real-life experience in the fashion industry – as there are so many roles, it can be overwhelming to try to decide which career path to choose before getting experience.
What has been your career highlight?
As this is my first job since leaving uni it would be tough to pick a whole career highlight. One of my favourite moments, however, was during my first week in the job when I assisted at our exclusive Motel Festival for bloggers and press. This included interviewing guests and the bands playing for our short promotional video. I loved being thrown in at the deep end and getting so much responsibility so early on. It really made me feel part of the team.
If you could change one thing about your career path, what would it be?
I wouldn’t change anything so far. Every experience has been valuable whether I’ve enjoyed it or not. My decisions and experience have all helped me discover what I wanted from a job. If given the chance to go back I would consider interning more while at uni – it would have probably led to a quicker transition from interning to a full-time role.
Who is your mentor?
Without doubt my Southampton Solent University tutors Sarah Hand and Philip Clarke. Their advice throughout my third year was invaluable, particularly when writing my dissertation and completing my _ nal project. They really took the time to listen to my career aspirations and deliver advice on how I could best achieve this through my portfolio. They taught me how important it was to de_ ne my personal style and re_ ne my creative skills to be delivered through every piece of work I completed.
How do you see your career progressing?
I’ve seen social media and blogging activity grow massively over the past few years, and I believe it will only get bigger. Generating exposure now canbe done through bloggers as well as via traditional media promotion, and I think there is a huge scope for a role like mine to progress. It’s hard to predict a career progression as it is still a new role in the industry, and the duties that go alongside it will alter depending on how social media grows.
What advice would you give to someone wanting to follow in your footsteps?
Intern as much as you possibly can. Make the most of the long summers of uni and make industry contacts while you’re studying.
If you could work in another area of fashion, what would it be?
A freelance stylist or a fashion assistant. However, I have the best of both worlds as I’m able to take on a styling role in my current job when conducting my weekly blogger shoots.
Salaries for this position range from £20,000 to £25,000 (estimate provided by Fashion & Retail Personnel)