How I got here – Christopher-John Sumner
What does your diary look like today?
More often than not my day will start quite early. Today I'll be overseeing the launch of our new womenswear concept within Harrods. I'll then visit two or three of our other London stores, working with the retail teams to make sure that the visual story is being told properly; our directors have a really clear vision of the way that Joseph should be experienced. Right now we’re introducing autumn 13 collections in phases, so it’s a continuous process to oversee mannequin styling and fixture layout, and we make a conscious effort to consider each store individually, dependent on the customer base in that location.
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