How I got here - Daisy Spurrier


Oasis’ senior print designer lifts the lid on life working for the womenswear retailer 

What does your diary look like today? I'm starting to look at print ideas for next season. Last week the design team brainstormed the new stories and today I'll meet with a couple of the fashion designers to pinpoint which prints need developing. There's a strong trend for geometric prints, so I'll be creating a few geo ideas this afternoon. We also have our weekly sales meeting where we see which products have been selling well. It’s always good from a buying perspective as it gives us a good insight into what styles sit best with our key consumer.

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