Digital Brand Manager

Greater London
£30k - 35k per year
11 Oct 2016
08 Nov 2016
Kathryn Yardley
Digital, Ecommerce
Luxury, Retail, Unisex
Job Type

Digital Brand Manager – fashion label – East London - £30-35,000


A truly unique opportunity to join one of most exciting emerging British designers of the moment in their first Digital Brand Manager position with a remit to drive digital marketing strategy, brand tone and content and more.


About the company...


This label has an innovative approach to design and is known for passionately championing sustainable fashion and design. With stockists worldwide and a number of high profile collaborations the brand is set to go from strength to strength over the coming 12 months.


About the Digital Brand Manager role...


Working closely with the Directors you will develop digital marketing principles to support ongoing business growth and be critical in providing a world class digital experience through innovative and creative brand content.


  • Define and deliver digital marketing strategy driving traffic through SEM, display, PPC and affiliate marketing

  • Own all brand communications ensuring a consistent tone of voice including graphic design, copy, content and imagery

  • Manage product uploads and critical path and merchandised aesthetically

  • Own social media output from social calendar to emerging trends

  • Manage email marketing campaigns including brief and build and segmentation of customer database

  • Consistently analyse data from digital marketing outputs and sales making clear recommendations and action points

  • Own web development and customer experience working with platform and development agency


    About you…


  • At least 3 years ecommerce and digital marketing experience, ideally within premium fashion retail

  • Experience with multiple web technologies including HTML and search marketing, Google AdWords and analytical packages

  • Excellent copy and content skills with a strong eye for detail

  • Capable of developing a website including optimisation testing

  • Experience managing a marketing / website budget

  • Ability to work in a small, fast paced environment and thrive under pressure



    Interview dates: ASAP


    If this Digital Brand Manager role interests you, please click the ‘Apply’ button and submit your cv and portfolio and quote reference KY55210