District Manager - French Contemporary Brand - Germany

£67152 - £75546 per annum
04 Sep 2017
02 Oct 2017
Beverley Hart
Job Type
Position in organisation :

Reports to: Retail director DeBeNeLux + Managing Director (for expansion)
Manager of : Store managers and store staff / concession co-workers

Professional relationships :

Internal : Refurbishment / Merchandiser / Commercial Assistant / Marketing & Communication department / Legal department / HR department / E-commerce department / Accounting / Resplenishment Team / In store staff / Department store staff - concessions
External : Customers / Department Stores buyers / Real estate agents / Landlords


The regional director animates his region in order to optimise the turnover while respecting the commercial strategy and the Merchandising rules of our Brand. Germany beeing high on the agenda, he/she also supports the expansion of the country by giving insight knowledge of the market and first opinion on new locations.

Principal activities :

Implement and ensure the commercial Strategy by :

-Recruitment / assesment and training of the right staff
oCoaching techniques
oSelling techniques
oStore procedures
oManagement skills
-Ensure the Merchandising on a Premium level
-Apply the Commercial Calendar and propose modifications if necessary/needed
-Reporting to the Management
-Bring all necessary and usefull information in order to adapt our approach to the local needs/demands
-Opening of new concepts : Retail / Outlet & Department Stores

Follow the results and control the targets

Action plan in order to validate the targets set by the management
Follow-up of the KPI's :Turnover, Conversion rate, average items per basket, average amount per basket.
Reporting to the Management
Monitored store visits
Planning and schedules control for optimal presence

Key competences :

Knowledge skills :

Understanding of the Brand
Knowledge of the Fashion Industry
Budget management
Merchandising techniques
Marketing approach
Management skills : coaching / selling techniques / floor Management
Department Store knowledge
Competition environnement
Fluent in German and English
French basics is an advantage

Personal skills :

Team spirit / Player
Result driven
Customer service

Germany :

Focus country :
-9 stores open in 2017
-Expansion of 30 stores in the 3 coming years
-Women and Men concept are priorities
-Number of staff today : 45