Senior Brand Marketing Officer

Up to £33000 per annum + Excellent Benefits Package
12 Apr 2018
19 Apr 2018
Shelley Pinto
Job Type

We have an exciting new opportunity as a Senior Brand Marketing Officer to join an internationally successful and well-loved premium jewellery brand. Known for their memorable marketing campaigns, our client is a highly desirable employer for marketing positions.

This position as a Senior Brand Marketing Officer involves planning and executing innovative offline media campaigns, therefore previous experience implementing marketing across TV/Print/OOH/Radio is essential.

Main responsibilities will include:

  • Work with the Head of Brand Marketing to plan and execute the global marketing strategy at a local level in line with commercial targets
  • Responsible for implementing national media campaigns (TV/Print/OOH/Radio) and footfall driving activities
  • Work together with Digital Marketing Manager and Senior Social Media & Content Officer to align online and offline media plans
  • Maintain campaign and communication calendars, sharing with wider Marketing department and sales team
  • Work with CRM team to position the brand in front of the relevant audiences
  • Main day-to-day contact with the offline media arm of the UK media agency
  • Highlight areas of opportunities in media and activation utilising media agency resources
  • Carry out ongoing reviews of media activity and competitors to highlight new opportunities Budgets & Reporting
  • Identify areas of improvement/testing to drive efficiencies of media plans
  • Manage media budgets and invoicing for TV, Print, OOH and radio campaigns on a monthly/quarterly basis
  • Manage the relationship with the distributor in Ireland to ensure all marketing communication and reporting documents from EMEA/Global teams are shared with them
  • Develop relationships with key third party media providers to ensure smooth execution of TV, OOH and print campaigns
  • Liaise with EMEA creative team to identify locally relevant campaign assets and work with UK creative team on adaptions
  • Build a strong working relationship with the PR team to align both paid and earned publication efforts

Person requirements:

  • Several years of solid experience in organising and managing marketing activity
  • Experience of implementing marketing across TV/Print/OOH/Radio is essential
  • Experience of working within a marketing agency is desirable but not essential
  • Strong communicator and brand ambassador
  • Ability to build relationships with key internal and external stakeholders and key platform partners
  • Thrives in a dynamic, changing and fast-paced environment
  • Up to date with the latest media best practice and trends for marketing

Our client offers an excellent benefits package including: early finish on Fridays, £10 per day for lunch money, a day off for your birthday and other desirable benefits.

Similar jobs

Similar jobs