PR Executive - Size?

JD Sports Fashion PLC
Bury, Greater Manchester
Competitive Salary With A Fantastic Size? Benefits Package
09 May 2018
23 May 2018
Marketing, PR
Job Type

PR Executive - Size?

Responsible to: Brand Director

Department: Marketing

Location: Size? Head Office, Bury, Greater Manchester, BL9 8RR

Role Overview: An exciting opportunity for a PR Executive, in a fast-paced, street-fashion retailer. Over the last 18 years, size? has led the way within the industry, collaborating with the biggest brands and creating engaging stories and moments for the consumers. From writing a press release to dealing with a range of media titles about running the next big story, a PR Executive’s role will vary from day-to-day.

Key Duties/Responsibilities:

  • Write press releases, news stories, articles, case studies and product pieces
  • Manage the seeding list and ensure size? product is being sent to and seen on relevant influencers
  • Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering the key size? brand & product stories
  • Arrange interviews and editorial meetings with key journalists for size?’s spokespeople - in person or over the phone - and facilitate these meetings where appropriate
  • Monitor media coverage and report results to the marketing team
  • Attend size? events
  • Deliver analytics reports 
  • Brainstorm fresh ideas for PR campaigns

Skills/Experience/Knowledge needed:

  • Relevant degree; i.e PR, Journalism or English Literature preferred but non essential
  • Relevant PR qualification from the PRCA or CIPR preferred but non essential
  • Experience of working in a PR Agency, Press Office or Fast Paced Media Environment is advantageous
  • Copywriting skills: Spelling, grammar and proof-reading.
  • Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention. 
  • Strong interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.
  • Excellent telephone manner: You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.
  • Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures, so you need to be able to work quickly and efficiently, without compromising on quality.
  • Resilience: High level of confidnece to pick up the phone to national journalists and resilient enough to handle criticism and rejection.