Social media manager

£41970 - £67152 per annum
13 Jul 2018
10 Aug 2018
Federica Pantanella
Job Type
About the company

One of our main client, a lifestyle luxury Italian brand, is looking for a Social media manager to join their team in Milan.

The Digital Marketing department's aim is to deliver not only a great online shopping experience across all platforms, but to constantly evolve, innovate and create a stand-out brand experience.

About the role

As Global Social Media Manager, you will be working closely with the WW Marketing and creative Director, PR and creative teams to ensure campaigns are aligned with the business communications plans. You will champion social media as a key communications and direct response platform and be the social and community gatekeeper while significantly growing social media following and engagement.

You will manage a team of Social Media Executive to increase brand advocacy across all social channels, elevating the brand.

* Develop social media strategy with engagement, traffic & revenue as key objectives for our global social media channels including but not limited to: Facebook, Twitter, Instagram, YouTube, Pinterest, and Google+.

* Manage all social media planning, communications and reporting.

* Ensure with relevant country managers a smooth and efficient publishing process of social content.

* Lead social strategy for brand campaigns ensuring complete cohesion with PR and digital team.

* Develop and launch leading campaigns to build social media community across all relevant platforms globally.

* Work with Customer Experience teams where appropriate to ensure seamless customer message.

* Provide input and support on all crisis management planning across social platforms in conjunction with PR, Customer Experience etc.

* Exceed KPI targets across all social media channels.

* Work with the Global Head of Digital Marketing to determine the paid social strategy for the business in order to grow bottom line profit through a combination of brand awareness, consideration and direct response tactics.

* Day-to-day management of the paid social agency, plus additional opportunities through the channel.

* Working with the creative & digital team to ensure content calendars across all social are in line with brand vision and commercial goals.

* Drive innovation and explore all new social media opportunities.

* Remain ahead of social media trends, attend all relevant conferences and feed back to the digital team.

* Act as the lead within the team for all brand communications across digital channels, working closely with the relevant teams to ensure consolidated messaging.

* Device and execute monthly influencer marketing activations, working with PR & Creative.

* Line management and development of the Social Media Executive.

* Work closely with the Digital Design Department preparing images for use across our social media channels.

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