Online Marketing Manager - High Profile Luxury Brand

£40000 - £45000 per annum + Bonus
16 Aug 2018
13 Sep 2018
Sian Hammer
Job Type
Rare opportunity to join this iconic luxury brand at a time of continued digital investment. We are looking for an experienced, performance lead Digital Marketing Coordinator or Digital Marketing Manager. Crucially you will need solid expertise in the development and optimisation of digital marketing campaigns, leading agencies to maximise performance across SEO, Paid Search, Affiliates and Display.

Role Overview:

Responsible for the strategic planning, execution, optimisation and management of performance marketing activity across Paid Search, Affiliates, Programmatic Display, Search-Engine-Optimisation and Paid Social.
Work toward maximising the return on acquisition channels, ensuring they are driving qualified traffic to the website.
Responsible for the line management and development of one Digital Marketing Assistant.

Search Marketing
Manage search agency to create, implement, optimise and report on effective Paid Search and Google Shopping campaigns
Lead and be fully responsible for the Paid Search performance across 9 European countries Develop the Paid Search strategy, working on short-term and long-term projects to increase return on investment for the Paid Search campaigns across Europe, including re-structuring campaigns, improving re-targeting tactics and testing new opportunities
Complete weekly and monthly reporting on paid search activity
Track budget spend and plan the best distribution of budget across countries and campaigns Be the Paid Search Expert in the business, organising workshops and presentations for Senior Management when needed
Ensure best practices in Paid Search, maximising local opportunities to improve Organic Search to enhance the customer experience and generate revenue

Social Re-targeting/ Prospecting
Lead the development of a new re-targeting strategy for the region
Work with the agency and central teams to set up Dynamic Product Ads to re-target website visitors in Facebook
Construct an efficient and effective Social Prospecting strategy using look-a-like audiences
Ensure excellent collaboration with regional and in market teams to maximise the performance of these conversion driving programmes in line with the brand consideration and engagement

Affiliate Marketing
Lead the affiliate marketing activity by establishing relationships with the affiliate network and key affiliate sites, with the aim to generate brand consideration and revenue Plan affiliate content and exposure in line with the wider marketing calendar
Work with wider PR and marketing team to distribute relevant assets to key affiliate sites, and ensure the affiliates activity align with the brand focus and positioning
Project planning for new affiliate inclusion and/or change of commercial agreements with existing partners
Run weekly and monthly meeting with Affiliate Network and key affiliates to define plan of actions and activities
Plan, execute and manage the roll out of affiliate channels across continental Europe

Programmatic Display
Owning the programmatic acquisition planning and execution across main European markets
Lead the agency to manage, optimise and report on effective Programmatic Display campaigns Coordinate the creative process with the relevant local Marketing Manager and the creative team
Coordinate with the local Marketing Directors in each country, to ensure the programmatic activity aligns with the overall marketing strategy and calendar
Manage the tagging request process between the agency and the US Central team

Tracking and Reporting
Manage performance marketing budget, annual planning and the budget allocation across campaigns and countries for all channels
Identify KPIs and ensure that all campaigns are meeting targets
Manage Invoices and Budget Reconciliation for performance marketing channels, working closely with Finance
Contribute fully to the wider departmental reporting output including the monthly summary, quarterly reviews and annual round-ups

The Company:

This is one most globally recognised luxury heritage brands in the world. They offer a highly sort after work culture, as well as lucrative career development. If your looking for a chance to shine and to really make an impact, this is set to be a very rewarding role.
The position is based in central London in state of the art office space.

To Apply:

To apply for this role and for immediate consideration, please apply by sending your CV via the link on this portal. Alternatively you can send your CV directly to

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