PR & Marketing Manager

London (East), London (Greater)
c£45-50k + benefits
02 Jan 2019
30 Jan 2019
Marketing, PR
Job Type

The PR & Marketing Manager is responsible for ensuring delivery of a curated vision supporting all channels working closely with external agencies in the UK and US on behalf of this established luxury Fashion Week brand. The ideal candidate will have a minimum of 5 years’ PR & Marketing experience including PR and brand communications and social media marketing.

Main responsibilities

  • Coordinate the brand PR and marketing strategy through all channels of marketing activity – eCommerce, Advertising, Campaign Imagery and Press working closely with external agencies.
  • Develop compelling marketing programmes, communication and PR strategies which support brand objectives in each respective market to drive sales and brand awareness.
  • Ensure cohesive implementation across all touchpoints.
  • Pitch and secure features and product placements in top-tier print, digital and broadcast outlets.
  • Devise an inspirational and creative marketing approach to promoting the profile of the brand and build and manage relationships, both internally and externally with appropriate stakeholders, suppliers and third parties.
  • Oversee and initiate strategic partnerships, events and brand collaborations, taking full ownership of the brand narrative, acting as the brand guardian at all times.
  • Coordinate all internal and external communication initiatives, driving impactful and comprehensive media relations and PR programmes though effective agency management.
  • Oversee and motivate external agencies in the UK and US in the execution of the PR agency strategy.
  • Develop and nurture influencer relationships and maintain and build connections with journalists.
  • Support seasonal show planning, press and VIP events.
  • Manage all Press/Media events and budgets accordingly, approve and co-ordinate all press releases with PR agencies.

Essential Skills

  • PR & Marketing professional with a minimum 5 years’ experience in luxury fashion.
  • Experience working with WRTW Fashion Week brands.
  • Ability to further develop the global marketing and communications strategy.
  • Excellent written and spoken communication skills.
  • Proactive and flexible team player with a strong sense of initiative.
  • Ambitious and results driven.

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