Head of Marketing - online/offline premium retailer

Recruiter
RHR
Location
London
Salary
£100000 - £120000 per annum + Benefits
Posted
09 Jan 2019
Closes
06 Feb 2019
Ref
JT - 053806
Contact
Jenny Taylor
Function
Marketing
Sector
Luxury
Job Type
Permanent
Due to continued growth, we're looking for a dedicated marketeer to own the development and implementation of marketing strategies. We are looking for a Head of Marketing who can inspire and drive a talented team with an in depth understanding of brand and storytelling in all platforms:


· An all-rounder who thinks digital first and is adept in all parts of the marketing mix

· An organised planner - who delivers great work on time

· An innovator who looks for what's new as well as optimising what's worked in the past

· A results focused operator with an analytical mind

· Someone who is 'agile' - reacts to trade when necessary

· An individual who can collaborate with peers and stakeholders across the business

· A great communicator who can make the complex simple

· Has a sense of humour and a positive attitude is a must!


Areas of responsibility:


· UK, US and Rest of World markets

· An all channel focus - driving sales across digital and stores

· Leading a team of 10+ covering acquisition, retention & marketing analysis

· Planning and implementation of customer acquisition, retention and reactivation activity

· Supporting stores, including store launch activity

· Offline media includes brochure, inserts, cold list, door drops, out of home and more

· Digital marketing include SEO, paid search, social media, programmatic, CRM and more

· Online and offline media agency management

· Co-ordination and delivery of company-wide integrated marketing campaigns


KPIs:


· Acquisition of new customers

· Maximising customer retention rates & lifetime value

· Driving customer reactivation

· Budget management & efficiencies


Key Experience


· Effective leadership of large teams

· Creating and delivery detailed marketing plans

· UK & international - US preferable

· Management of 3rd party agencies

· Managing budgets of all scales

· Delivery of digital marketing activity across all areas

· Direct marketing activity

· Must be from a retail background

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