Senior Product & Devcelopment Manager - Kids, accessories, home

Up to £65000 per annum
06 Mar 2019
03 Apr 2019
Jennifer Barry
Product Manager
Job Type
Senior Manager, Product Strategy & Development - Softlines

The purpose of the Product Strategy & Development role is to define and crystalize our product vision for each product category and franchise and to share this vision across the Softlines organization to create a common base for all design development.
The role will report into the Vice President Softlines International and be responsible for working with the in-market product development teams to influence the Softlines product ranges. They will work closely with our third-party right owners and film-makers where applicable to ensure brand values, design standards and talent/character likenesses are upheld in every product application, as well as ensuring all legal requirements are adhered to.

The Senior Manager, Product Strategy & Development will be in charge of gathering consumer trends to influence future development initiatives and asset packs and share them with our Creative/Design and PD teams across the International markets. They will be responsible for sourcing inspiration samples and creating mock ups for meetings.


Define the trends and direction for each core product sub-category to create briefing documents for the Design teams
Define and articulate the product strategy for each core Franchise, Event Film, Vault IP, etc., to create a common approach for the design and PD teams across the globe

Liaise and communicate regularly with Product Development Managers to ensure execution of ranges adhere to overall Softlines product and commercial strategies
Collaborate with the PD Managers in market to highlight upcoming fashion and buying trends and consumer preferences, for input into creative briefs for new artwork and product design execution
Deliver key product and trend information to the countries and ensure the best product practice share between Regions and Markets

Logistical Support:
Provide day-to-day logistical support to Product Development Managers including answering general approvals queries, advising on product development and brand assurance processes and recommending the most appropriate assets for a specific product execution
Manage design input from multiple third-parties via Product Development Managers, providing alternative solutions for consideration where initial designs are problematic

Sales Tools & Support:
Support the Product Development Managers and the wider International Softlines Team by pulling together product images, samples and mock ups as directed for key meetings, presentations, events, tradeshows, line reviews, etc
Research key product and retail trends via comp shopping, internet, trade press and licensee liaison


Extensive product development experience within the licensing or manufacturing sector
Entertainment industry experience with licensed-based consumer product approval
Able to demonstrate an understanding of multiple production methods and limitations, preferably with the fashion and home categories
Excellent eye for detail
Strong communication skills-ability to work with and influence third parties, both internal and external
Able to suggest and visually realise commercially viable product ideas/features that elevate consumer products wherever possible
Understanding of current and upcoming fashion trends in the Softlines business and the ability to translate them into commercially viable product ideas
International experience beneficial