Marketing Manager for Online Fashion Brand- Goddiva Ltd
On-line fashion brand goddiva.co.uk is looking for a talented Social Media & Marketing Manager to manage a growing social media presence as well as other marketing channels.
Duties and Responsibilities:
• Conduct market research analysis to identify fashion trends, market opportunities and competitor’s performance
• Plan, execute and optimize campaigns to drive growth for your channels.
• Oversee all elements of social media and ensure that all accounts including Facebook, Instagram and Twitter provide a market leading experience
• Collect and analyse sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks
• Conduct online marketing initiatives such as paid ad placement, affiliate programs, sponsorship programs, email promotions, and viral marketing campaigns on social media websites
• Optimize web site exposure by analysing search engine patterns to direct online placement of keywords or other content
• Communicate and collaborate with merchants, webmasters, bloggers, and influences to place sales-oriented content in high-traffic locations
• Organise seasonal campaign shoots, visual online content, online promotions.
Previous managerial experience in a similar role.
Strong experience in social media management
Good understanding of SEO and PPC
Experience with content management systems and content creation.
Strong project management skills
Excellent writing skills, with an eye for proofreading and grammar
Experience in fashion industry is an advantage