CRM Manager - Menswear
Mode Search is collaborating with a luxury Menswear brand who are looking for a CRM Manager to be responsible for leading, evolving and delivering the CRM strategy.
- Evolve the CRM strategy ensuring it is in line with Business strategy and continually adds value and enhances the client experience.
- Evolve and refine current segmentation models and develop life-cycle campaign strategies for each user segment.
- Design and implement multi-segment, highly personalised automated email and direct mail campaigns.
- Continually monitor relevance and success of segmentation and campaigns and evolve to suit business needs.
- Lead and generate analysis on client insights to support client strategy across the business and facilitate the execution of a holistic omnichannel strategy.
- Proactively generate new reports to meet business requirements.
- Define the CRM capabilities to be underpinned by tools, and enforce client data procedures to keep high data integrity for insights, clienteling and compliance.
- Supply and manage client and prospective client data to Retail and support with data interpretation.
- Support the Retail team to drive data capture and clienteling culture across store teams globally. Be aware of industry trends and competitor brands to seek out best in class CRM campaigns and strategies.
Experience of CRM campaign design and management
Strong user of tools such as Salesforce and Excel
Experience within Retail industry desirable
- Works collaboratively for the success of the wider team
- Ability to balance priorities and work flexibly
For more information on this fabulous opportunity please get in touch.
Please note that due to a high volume of responses, we can only get in touch with suitable candidates.