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Assistant Store Manager - BEAUTY


  • Responsible for driving sales to meet or exceed targets and assisting the Manager in meeting all store financial goals.
  • Executes and drives traffic for company driven promotions and launches to meet and exceed sales targets and deliver the best experience possible for customers.
  • Assist with local events ensuring a successful execution as directed by the Store Manager.


  • Prioritise time in store on the selling floor; coaching and developing the team and leading by example.
  • Positive representative of the brand.
  • Deliver exceptional customer service experience, catering to the customer's needs in store and optimising makeup stations and makeup studios, where applicable.
  • Consistently elevate their own artistry skills and the artistry skills of the team.
  • Develops knowledge of trends in industry to provide best service possible and share with the team


  • Assists the Store Manager with people management in store, recruiting, training, counselling and developing top talent to grow within the organisation.
  • Participate and advocate for all training's, support all training's and assist the Store Manager in ensuring they were delivered on brand and the desired artistry and service knowledge/skills were built with every employee in store. Facilitate training's for store team as assigned.
  • Responsible to support a productive and dynamic team by connecting with employees, customers, and influencers. These must be strong relationships and connections founded on the common passion for makeup.
  • Confident and skillful coach and manager to the team. Comfortable navigating difficult conversations, with professionalism, poise and kindness; actively provide coaching and feedback to develop employees in their position and help them grow.
  • Creates an environment where clear and fair expectations are set and all employees are treated with respect.
  • Step in to fulfil responsibilities of Store Manager or Associate Manager - Ops as needed.


  • Responsible for knowing, following and administering all company policies and procedures.
  • Ensures communications are filtered to the team as directed by the Store Manager and Associate Manager - Ops.
  • Acts to reduce LP and product returns/damages. Alerts the Store Manager or Associate Manager - Ops to any concerns immediately.
  • Assist with management of the schedule. Manages changes to posted schedules to maintain optimal schedules that provide the best customer service is provided.
  • Reviews and approves Timekeeping records for the staff as needed. Assists in maintaining record keeping standards.
  • Assists with merchandising updates and management of in-store inventory levels.
  • Assists with visual displays and executes the floor set with precision and on time.
  • Assists in maintaining the production space, where applicable.
  • Ensure consistent standards of cleanliness, maintenance and organisation.
  • Provide feedback to the Store Manager to inform improvements that are needed.


  • Demonstrable retail experience including some management, previous sales experience required.
  • Excellent customer service, communication and organisational skills.
  • Proven operational capabilities.
  • Passion for Makeup essential, and cosmetic artistry experience preferred.
  • Proficiency in Word, Excel, email and computer savvy.
  • Demonstrated ability to independently solve moderate to complex problems.
  • Demonstrates flexibility and initiative with minimal direction.
  • Demonstrated ability to support business growth.
  • Consistently exhibits professional behaviour
  • Have and maintain flexible availability.
  • Must have open flexibility to work during peak traffic times including evenings, weekends and holidays.

Assistant Store Manager - BEAUTY

City of London, London
3 - 5 years of experience
Assistant Manager

Published on 6 Feb 2020