Home based (with occasional travel to Midlands based head office as required)
Our client is a new and upcoming nightwear brand. Part of an established group, they are now looking to recruit an experienced brand manager who will have responsibility for working with key stakeholders to define and create the Brands wholesale, offline and digital Marketing plan.
Within this role you will:
Create integrated seasonal concepts, delivering brand content and assets that engage and inspire consumers.
Create the brand strategy for that builds solid credibility and achieves business objectives
Use consumer and market insight and industry trends to help inform Brand campaign direction, direct strategy and drive seasonal brand campaigns.
Create marketing campaigns that address the brand and commercial objectives
Ensure effective communication of the seasonal concept to both B2C and wholesale customers for an effective ‘sell in’ of the season.
Develop seasonal content that enable channel marketing to deliver on all consumer channels.
Manage the brand concept creative budget and maximise the ROI of all brand activities
The ideal candidate will be;
A passionate and creative brand Marketing professional with a proven successful track record
An experienced brand builder in an apparel or related consumer brand is a must
Knowledgeable in the creation of online content based brand marketing campaigns.