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CRM Omnichannel Manager

My Client is a brand for young self-confident women and one of the bold players of today’s international fast fashion market. The combination of irresistible trendy styles and a unique brand experience has madethe company successful for more than 30 years. Today they are present in more than 800 stores worldwide. My Client also excels in the online business and has developed into an innovative omnichannel provider. Our more than 2.5 million fans on Facebook and Instagram are a testimony of this digital success.

Your tasks

Drive the CRM communication, identifying the customer personas within our database and build a personalized customer experience in order to hit the business KPIs. Building the campaign strategy for our target groups and elevates the communication in line with the new brand purposes

YOUR CONTRIBUTION TO THE SUCCESS OF OUR COMPANY

  • Define and implement key messages and be the voice of the costumer in outbound communications
  • Create newsletter brief and able to create content and storytelling within a fast fashion environment
  • Orchestrate emailing strategy delivering best-in-class customer experience cross-channel in order to support takings goals for the service
  • Define behavioral triggers across the costumer lifecycle to optimize customers’ regency, frequency, monetary value
  • Adapt brand strategy and marketing plan to the email strategy on international scale
  • Build and manage proper campaign planning
  • Managing new communication channels opening (SMS, push notification…)
  • Coordinate with responsible stake holders for campaign building and delivering (content/ translations/ design/ products/ landing page/ testing/ guidelines/ segmentation/ promotion…)
  • Be a key player for the promotion alignment between services
  • Define proper workflow within the company in order to ensure efficiency, meeting deadlines and quality
  • Analyze & report campaign success /KPIs tracking, report building)
  • Conduct new strategies and give recommendations based on the learning’s
  • Setup coherent campaign planning for all types of e-mail communication with an embedded personalization referring to the initially identified personas (depending on technical feasibility) in order to increase out e-mail KPIs by 10%
  • Apply CRM efforts to maximize the lifetime value of existing customers as well as continue to acquire new customers. Create and manage customer cohorts and manage the direct marketing events for each, including implementation of personalization techniques.
  • Finding out customers’ needs, requirements and wishes in order to adapt our external communication plan to their daily reality

Your Profile

  • Bachelor degree in Marketing, Comunication or Business Administration
  • 3 + years of relevant work experience
  • English mandatory. Any other European language would be an asset
  • Familiarity with any CRM system tools as mandatory
  • Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint and Entourage)
  • Experience creating, executing and evaluating online marketing campaigns (emailing)
  • Project management skills
  • Good sense to drive a channel
  • Strong understanding of new technologies and how they can be applied to Omnichannel

We Offer You

  • International experience with daily new challenges in a young and fast moving environment
  • Career development opportunities
  • 30% - 50% Discount
  • Events
  • Flat hierarchies
  • Be part of a Omnichannel transformation with modern tools and collaboration forms

CRM Omnichannel Manager

Switzerland
Permanent
Excellent salary & package on offer

Published on 30 Jan 2020