Featured Digital Marketing Assistant
8 Apr 2024,
u&i Search Ltd
London
Digital | Marketing | Social Media | Fashion Brand
Digital Marketing & Ecommerce Manager
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Digital Marketing & Ecommerce Manager
Job ID 1080874
Salary £ In line with experience
Summary
As Digital Marketing & Ecommerce Manager you will be leading a team and devising and implementing a strategy focused on accelerating brand visibility and increasing customer loyalty and sales through engaging content and activity. This is a role that blends creative with commercial, curating the brand story to engage and increase traffic and sales for the long-term development of the brand.
The ideal candidate will be a highly motivated self-starter eager to thrive in a growth-focused emerging brand. As Digital Marketing Manager you will be fully accountable for all cross-channel marketing activities, from creative campaigns and organic community to digital data and analytics.
Loving everything e-commerce and marketing, you are at your happiest when connecting and working with smart, passionate people focused on bringing creative concepts to life to achieve measurable results.
You are excited and motivated by all the responsibilities and opportunities that are part of the journey of building a contemporary menswear brand.
As a self-starter, you embrace granular work, whilst effectively supporting a team of freelancers and FTE’s in bringing ideas to life aligning brand vision and customer reaction.
Passionate about the contemporary menswear market and sustainability, which is a core pillar of the brand, you get the customer and know exactly how to engage them and earn their loyalty.
Have you properly read the job description? If your skills aren’t really aligned, please make a general application for consideration for alternative roles. https://careers.fashionheaveninc.com/
Digital Marketing
- Full ownership of eCommerce channels (Shopify).
- Manage and execute digital marketing roadmap across all channels with a focus on customer acquisition and retention.
- Drive storytelling campaigns to proactively generate awareness, growth, conversion and retention.
- Manage budgets across all digital marketing platforms.
- Accountable for data-and evidence-based activities to scale growth and ensure profitability.
- Consistently optimize strategy across existing and new digital / performance marketing channels, (paid social, paid search, email, affiliate, web and mobile).
- Activate best practices in digital marketing across functions: SEO/SEM, Performance Marketing, Paid Social/Media, Data/Analytics/Tools, Web and Mobile UX including landing page and conversion optimization, etc.
- Continually analyse ROI’s, KPI’s and metrics across digital marketing channels and platforms, reallocating budgets and media mix based on results. Share insights and prioritize workflow.
- Optimize full-funnel customer journey and leverage data to unlock growth opportunities.
- Monitor the competitive landscape and position the brand at the industry forefront to drive growth and retention.
- Clearly communicate results against goals working closely with external agencies, Managing Director and Creative Director.
- Manage assigned internal team and external contractors/agencies including social media marketeer, photographer, stylist, video editor, developers and brand agency.
- Coordinator all relevant activity with global PR.
Creative & Content
- Develop and manage all digital marketing content to increase brand exposure and drive commercial KPIs, ensuring measurable results.
- Ensure the brand position and voice is consistent across all creative projects and platforms.
- Plan assets meticulously across seasons, campaigns and briefs.
- Be accountable for the on-time delivery of all related projects.
- Develop and be responsible for innovative, best-in-class creative content that lives and/or originates in social media to grow the brand with target audience.
- Collaborate with the team on process and best practice for consistent and personalised engagement with brand family - ambassadors, thought leaders, influencers, collaborators, content creators.
- Drive creative ideation and execution for content-driven campaigns and activations to deliver on marketing goals across different channels in accordance with brand positioning and customer segmentation.
- Drive loyalty strategy to build customer awareness and engagement.
- Ensure creative is compelling and consistently on-brand while clearly articulating core brand attributes and points of differentiation to drive sales collaborating closely with the Creative Director and Art Director.
- Elevate the brand's approach to video including IGTV, YouTube and TikTok.
Essential Skills
- Digital Marketing & Content Manager with 6+ years’ experience in Digital Marketing strategy and application, with a proven track record delivering acquisition, conversion and retention.
- Analytical and data-driven; motivated by growth opportunities.
- A strong command of the e-commerce environment.
- Experience-based understanding of the contemporary and/or sustainable fashion industry an advantage but not necessarily essential.
- Proven track record in successfully managing a marketing budget during a growth period.
- Excellent communication skills at all levels of the business.
- Ability to multitask and deliver to tight deadlines in a fast-paced environment.
- Comfortable in assuming ownership, driving results and innovation; anticipating and overcoming challenges.
- Highly organized, flexible and hands-on.
- Accuracy and exceptional attention to detail.
- Skilled at assessing priorities based on impact, level of effort and bandwidth.
- Critical thinker and an effective decision-maker able to balance long-term goals with short-term needs.
- Excellent leadership and project management skills; proven ability to build, manage and scale a digital marketing team and to manage and oversee external agencies and contractors.
- Computer savvy including Shopify, Buffer, Google Analytics, Photoshop, InDesign, Paid Social Media, SEO, PPC, Planoly, Later, Microsoft Office, Google Docs.