An established brand is looking for a Digital Marketing Executive to provide an excellent service to define and deliver effective localised email marketing campaigns across multiple territories and languages
- Building and testing emails from pre-designed HTML templates
- Working with translators to ensure accurate content is delivered to international territories
- Collaborating with the creative team on concepts for new email templates
- Performance analysis and reporting for marketing campaigns
- Collaborating with the wider marketing team to deliver direct mail and gifting campaigns using customer data and segmentation
- Supporting all digital marketing channels as required, working with the internal team and external agencies.
You will have:
- 2+ years’ email marketing experience in an ecommerce environment ideally fashion related.
- Experience using ESPs, ideally Ometria
- Experience of using customer data to develop marketing insight and increase sales
- Experience of using data to create customer and email segmentation
- Excellent knowledge of Google Analytics
- Knowledge and experience of working with basic HTML