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Head of E-commerce

Our client is a London based womenswear fashion brand, delivering fast fashion at high quality and affordable prices. Their UK based design team aims to deliver the most on trend pieces on a global scale, as they ship to over 100 countries around the world.  The brand also excitedly has concessions based in 2 large retails

We are supporting them in helping to recruit a fashion enthusiast with experience trading, marketing, and managing e-commerce retail brands, to join the team. The role is an exciting opportunity to lead growth and development for our brand within the fashion industry, across the globe.

Skills Required

  • Experience trading a retail website – having previously managed a Trading & Marketing Calendar, creating exciting promotions and campaigns to engage customers
  • Exceptional knowledge of digital marketing channels – PPC, Paid Social, SEO, Affiliates, Email, Social – ability to implement overarching brand strategy across all channels seamlessly, with help from digital marketing partners
  • Experience with paid social media channel for a retail brand, creating and managing ads in Facebook Ads Manager, analysing results and optimising to drive traffic and conversions
  • Thorough/exceptional understanding of Shopify platforms, particularly Shopify Plus, would be an added bonus
  • Background/interest in fashion would be preferred  
  • Team leadership and ability to motivate busy, lean team
  • Good understanding of logistics and how important good customer service is for brand loyalty
  • Solid communication skills to liaise within the business and also external digital partner agencies
  • Great prioritisation skills, to ensure vital tasks are carried out whilst still striving to achieve bigger picture
  • Interest in e-commerce & digital marketing, keen to keep up to date with the latest technologies and innovations that will allow us to stand out in our saturated market
  • Ability to code/knowledge of coding would be a bonus
  • High energy and motivation levels, to compete and succeed in a fast fashion industry

Responsibilities

  • Manage team of five, including two creative photographers, two customer services/admin, and social media manager to ensure all imagery for business is created in a timely manner
  • Responsible for trading and running the official website, co-ordinating all aspects from product range, onsite optimisations, to marketing channels
  • Responsible for onsite improvements, UX optimisations, behavioural overlays, and overall tactics to improve CVR% optimising our Shopify plus platform to be the best version possible
  • Manage the overall marketing budget, suggesting changes/new initiatives to the directors, to best utilise spend to bring about profitable growth
  • Merchandise the website to ensure new product is marketed avidly, stock is rotated when needed, and layout increases on site conversion rate
  • Propose/brainstorm exciting marketing ideas online and offline, lead team through ideation sessions to come to new ideas
  • Run the paid social channel, promoting posts/ads to push our brand, promotions and new collections with the aim to increase brand awareness, traffic to site, and our social media following
  • Manage the P&L account and report on targets/budgets – analysing key areas to increase profits across all business functions, and get the best ROI across all campaigns
  • Liaise with warehouse and logistics, to ensure all orders are being processed, returns are accounted for, and communications with customer services team are in order
  • Responsible managing existing market places, and finding/launching new market places, including Catch, Trade ME, E-bay, Amazon
  • Liaising with rest of business on e-commerce platforms, including Debenhams, Silkfred, Next, Lipsy etc.
  • Analyse and report on e-commerce performance within the business, providing ideas/actions to improve results with a data driven approach

This is a really exciting time to join this continually growing brand.

Please send CV along with salary expectations to Jodie Howell

We regret that due to volume only successful candidates will be contacted

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Head of E-commerce

London
Permanent
Circa £50k Depending on experience

Published on 19 Jul 2021

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