Marketing Assistant
Our client has two womenswear brands. One of understated luxury, taking influence from fashion and the wider art world and crafting clothes in beautiful natural fabrics. The other offers unique designs with a modern bohemian, cool-girl vibe. The main markets for both brands are the US, UK and Germany. They are building expertise as a multi-channel retailer with flagship brick-and-mortar stores to support digital and print marketing.
With a design studio based in South London, and a Distribution Centre in the Midlands, they employ 150 people with turnover in excess of £50m, growing and profitable. Privately owned, the business is run for the long term with a commitment to delivering the best possible products and service to win customer loyalty.
They have a genuine and long-established commitment to understanding the environmental impact as well as the ethical responsibility that comes with running their business. The range is made using 99.6% natural fibres and they are a member of the Fair Wear Foundation, an independent multi-stakeholder organisation that works with garment brands, garment workers and industry influencers to improve labour conditions in garment factories.
This is an exciting opportunity to support the marketing team across both of their brands, putting your creative ideas into practise, supported by a talented and friendly team.
Marketing Assistant - The role:
- Take responsibility for Google Ads; creating weekly search reports and keywords to improve ad performance; monitoring metrics and identifying areas for improvement; helping with creating campaigns.
- Completing emails following a weekly email marketing strategy; building and optimising landing pages to improve conversion rates.
- Assist in social media accounts, creating and posting content, writing copy and engaging with followers.
- Monitor social media trends and identify opportunities for brand engagement across all platforms.
- Research the right Influencers to use for each brand.
- Visit stores weekly to capture videos and phots for digital marketing campaigns collaborating with the team to create engaging content.
- Stay up to date with emerging technologies to ensure the brands remain innovative and competitive.
- Weekly reporting on all metrics to evaluate the success of marketing efforts.
Marketing Assistant - The candidate:
- A degree in marketing or communications and ideally fashion.
- Some experience in social media, digital marketing, analytics tools or related field.
- Basic understanding of digital marketing concepts and eagerness to acquire new skills.
- Excellent verbal and written communication skills with strong attention to detail
- Ability to think proactively and prioritise multiple projects, launches and events
- Able to build strong working relationships
- Informed on emerging fashion trends and developments as well as social communities
- Alignment with the brand's values and a commitment to sustainability
- Strong sense of initiative, a collaborative spirit and an ability to work independently
Marketing Assistant - The package:
- Excellent salary DOE
- Benefits including product discount
Due to the anticipated interest in this role only short listed candidates will be contacted.
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