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Senior Content Editor - British mother tongue

Senior Content Editor - British mother tongue

SENIOR CONTENT EDITOR

Our client, a high-end company, is looking for a Senior Content Editor to join its marketing team in Milan.
The profile must be a British mother tongue with experience working in the fashion industry.

Reporting to the Marketing Director, you will be in charge for creating and developing the entirely content
strategy of the brand across all platforms including editorial stories, newsletters, marketing campaigns, PR,
Social Media, Popups, Presentations, Special Events, Collaborations, Sponsorships, and Shows. The
functions of the Content Editor also include overseeing and managing the voice quality of the content
produced by the business.

The ideal candidate is a creative, visionary, organized and multi-tasking individual capable to work on many
different projects simultaneously. A strong digital background is preferred and a passion for fashion, writing
and good photography culture fundamental.

Responsibilities

- Responsible for creating and overseeing all the business’s content production initiatives inclusive of
newsletters, videos, social media contents, online content, infographics, and web pages

- Develop and manage the editorial strategy, the calendar spanning website, the product content
and social media content

- Ensure that all the content maintains a high standard in quality, which will be identified with the
business’s brand.

- Collaborate with the marketing, eComm, PR and Sales teams, to ensure consistency in the strategy
and communication around products/events/story focus

- Responsible to research on current trends, maintain awareness, and keep the content department
up to date with the current fashion language usages.

- Translate brand pillars into seasonal content and editorial programs that illustrate the brand
identity.

- Oversee and brief in-house Producer as well as photographers and stylists for the creation of the
image content (e.g., campaign photoshoot for capsule collection, ad-hoc social media shoots, Milan
Guide)

- Oversee Social Media activity from both content, as well as caption standpoint (in support to the
Social Media Coordinator), strategy, photo editing, and initiatives that are in line with the editorial
calendar and ongoing eComm retail strategy.

- Manage all aspects of content for special projects and collaborations, including conducting
interviews, writing press releases of various lengths, and creating product description, banners,
newsletter copy

- Responsible for calculation of ROI, research and analyzes patterns of audience engagement by
using tools such as Google Analytics, as well as tools used to measure social media audience
engagement

Profile

- English mother tongue
- A minimum of 3 years’ experience as a content editor from the fashion industry;
- Bachelor’s degree in English, Business Administration, Public Relations, International Relations,

Marketing.

- Experience using analytical tools like Excel, Google Analytics, WordPress, SEO Keywords

research.
- Strong commercial awareness. Innately curious leader, with a passion for driving e-commerce

sales
- exceptional communication skills

NOTE: Only those applicants under consideration will be contacted. Please accept our appreciation for your
interest.

Senior Content Editor - British mother tongue

Milan, Metropolitan City of Milan
Permanent
3 - 5 years of experience
Senior
Competitive

Published on 10 Jan 2021