Our client is an established ethical and sustainable group of commercial Brands based in Cornwall (although for the right candidate they will consider remote working with travel to head office roughly twice a month) They are now looking for a SEO Specialist to join their Digital Marketing Team. As SEO Specialist you will be the authority for SEO, leading the planning, implementation and management of the organic strategy across our portfolio of brands. As part of the wider Performance Marketing team you will play a key role in developing our best-in-class customer acquisition and retention strategy.
SEO Specialist - The Role:
Ownership of the SEO channel across all brands within the portfolio to increase Organic visibility and traffic volume.
Undertake detailed and regular on and off-site audits to highlight key opportunities and inform future strategy.
Work with relevant teams to manage onsite and technical SEO strategy – page titles, meta descriptions, product descriptions, schema markup etc.
Ongoing monitoring of ranking, acting where needed to ensure high positions.
Audit and manage backlinks, working closely with our PR team and external agencies to ensure all outreach is effective from an organic perspective.
Work closely with Marketing & Content teams to ensure SEO is a key consideration across online comms.
Alongside wider Performance Marketing and Ecommerce teams, develop a robust A/B testing strategy to drive incremental growth.
Go beyond the click, utilising analytics data sources to understand customer behaviour both for optimising campaigns and making recommendations related to UX/CRO where appropriate.
Work closely with external agencies, providing a continuous feedback loop whilst ensuring they deliver maximum value to the account.
SEO Specialist - The Candidate:
3+ years hands on SEO experience – off-site, on-site and technical.
Familiar with CSS, HTML and Javascript.
Experienced in utilising various SEO tools (Ahrefs, SEM Rush, Google Search Console etc).
Analytical, data-driven approach, proficient in the use of Excel.
Hold a ‘what if’ mindset, striving for continual innovation and improvement.
Experience working with Magento and/or Shopify an advantage.
SEO Specialist - The Package:
- Competitive salary
Please note that due to the anticipated interest in these roles only short listed candidates will be contacted
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