Marketing Manager

A fantastic womenswear brand is seeking a Marketing Manager to join their buzzing team in Dubai! With over 200 stores in Gulf countries and super impressive growth trajectory, this is a NEWLY CREATED POSITION!

Key Responsibilities:

1. Brand Strategy & Positioning

• Lead the development and execution of seasonal and annual marketing strategies for both brands
• Strengthen brand equity by delivering consistent, elevated storytelling aligned with each brand’s identity
• Translate consumer insights into impactful campaigns that resonate with regional audiences

2. Campaign Development & Execution

• Conceptualize and deliver 360° campaigns across digital, social, retail, and PR
• Own the full campaign lifecycle—from ideation to execution to post-campaign analysis
• Ensure seamless integration across all customer touchpoints, including in-store experience and visual merchandising

3. Commercial & Calendar Alignment

• Collaborate closely with Brand, Merchandising, and Retail teams to co-create the commercial calendar
• Align marketing initiatives with sales objectives, product launches, and key trading periods 
• Drive customer acquisition, retention, and revenue growth through strategic marketing initiatives

4. Digital & Social Leadership

• Oversee social media strategy with a strong focus on growth, engagement, and conversion
• Identify emerging platforms, trends, and content opportunities (e.g., TikTok-first strategies)
• Work closely with performance marketing teams to optimize campaigns and improve ROI

5. Creative Direction & Content

• Partner with Creative Design and Content teams to deliver high-quality, on-brand assets
• Guide the visual and tonal direction of campaigns to ensure a premium, cohesive brand image
• Ensure all content reflects the brand’s emotional positioning and storytelling standards

6. Retail & Customer Experience

• Shape in-store marketing and visual storytelling in collaboration with VM teams
• Ensure a consistent and elevated brand experience across all retail environments
• Support store teams with campaign toolkits, training materials, and launch readiness

7. Performance & Analytics

• Track and analyze campaign performance against KPIs (traffic, engagement, conversion, sales uplift)
• Generate insights and recommendations to continuously improve marketing effectiveness
• Manage budgets effectively to maximize return on investment

Key Requirements

• 3–6+ years of experience in marketing, preferably within fashion, retail, or lifestyle brands
• Strong experience in brand building and integrated campaign management
• Proven ability to balance creativity with commercial outcomes
• Experience working across retail and digital ecosystems
• Strong stakeholder management and cross-functional collaboration skills
• Open mindedness in understanding and embracing the cultural nuances of the Middle East
• Passion for storytelling, branding, and creating emotionally resonant campaigns 

Expat life in Dubai is appealing. With tax free income, you will be well supported in your relocation and settlement.