Online partner SEM specialist - Reebok EU

Reebok EU are seeking a results-oriented Amazon SEM Specialist to execute and optimize paid, keyword-based search advertising across Reebok brand in Europe. Reporting directly to the Head of Online Partners, this role will be responsible for implementing Amazon and Zalando advertising strategies, translating strategic direction into high-performing campaigns that drive traffic, sales, and return on ad spend.

This is an excellent opportunity to play a key role in executing high-impact advertising initiatives while contributing to the continued growth of our business across European Marketplaces.

Main Responsibilities Will Include:

• Execute the Amazon and Zalando advertising strategy established by the Head of Online Marketing.
• Build, manage, and optimize Amazon and Zalando ad campaigns with a heavy focus on non-branded Sponsored Product Ads.
• Work closely with the SEO specialist to study, monitor, and build long-term organic rankings through SEM.
• Monitor campaign performance and implement data-driven optimizations to improve ROAS, ACOS, TACOS, CTR, CPC, and conversion rates.
• Analyse campaign data and prepare regular performance reports.
• Collaborate with creative, merchandising, and e-commerce teams to ensure advertising campaigns align with
• broader business objectives.
• Identify opportunities to improve campaign efficiency, increase visibility, and capitalize on new Amazon and Zalando advertising features and marketplace trends.
• Manage advertising budgets responsibly while ensuring campaigns meet established KPIs.
• Stay current with Amazon and Zalando marketing best practices, platform updates, and emerging advertising capabilities.

Person Specifications:

• 5+ years of hands-on experience managing Amazon Ads campaigns for consumer brands or e-commerce businesses.
• Deep knowledge of Amazon Sponsored Product marketing.
• Strong understanding of keyword strategy, bidding methodologies, campaign optimization, and retail media performance metrics.
• Experience analyzing campaign performance using Amazon Ads reporting and related analytics tools.
• Excellent analytical, organizational, and communication skills.
• Ability to execute efficiently while collaborating closely with senior marketing leadership.
• Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into actionable recommendations.
• Knowledge of Zalando Marketing Service environment and campaigns set up is a plus