Regional Sales Manager - North of England.

Our clients are a well known & highly successful distributor for vast number of major brands. We are looking for a tenacious Regional Sales Manager who thrives on sales results  , enjoys planning their week visiting a huge existing customer portfolio and also identifying new business opportunities within the hospitality sector. This would ideally suit someone in the corporatewear / workwear sector.

As a Regional Sales Manager & Brand Specialist for our clients business you will be responsible for driving the brand growth, market share, and customer engagement across the North of England. Operating as a brand growth partner to the business Field Sales Representative, you will focus exclusively on developing the brand within the territory — building demand, increasing product knowledge, converting competitor users, and identifying new commercial opportunities. You will carry defined brand sales targets and will be accountable for delivering measurable growth for the Premier brand within your territory.

Role Definition

The Regional Sales Manager combines the creativity and inspiration of a Brand Ambassador with the commercial awareness and relationship-building skills of a Field Sales Representative. You will inspire customers through product showcases and brand-led selling, while also uncovering commercial opportunities and contributing to structured growth plans.

Final pricing negotiation and overall account commercial management remain the responsibility of the assigned Field Sales Representative.

Key Responsibilities

· Deliver measurable growth against agreed monthly and annual sales targets.

· Increase the brand penetration across existing customers and convert competitor brand users.

· Identify and win back customers purchasing the brand through alternative suppliers.

· Collaborate closely with the assigned  Field Sales Representative to ensure alignment on territory objectives, key accounts, and growth priorities, while independently managing day-to-day activity and visit planning to maximise brand reach and uncover new opportunities.

· Proactively probe accounts to understand current brand mix, competitor positioning, pricing structures, and promotional activity.

· Gather commercial insight and support the development of tailored commercial proposals in partnership with the Field Sales Representative.

· Conduct engaging product training and brand showcases to increase customer confidence and demand.

· Build and maintain a strong pipeline of sales opportunities.

· Maintain accurate CRM records and provide regular reporting on territory performance, market trends, and competitor activity.

· Represent the brand on behalf of the business at trade fairs, sales meetings, and promotional events.

Measures of Success

· Achievement of agreed brand sales targets.

· Growth in active brand customers within the territory.

· Increased brand penetration and share of wallet within key accounts.

· Successful conversion of competitor brand users.

· Strong pipeline generation and quality CRM reporting.

Skills, Experience & Knowledge

· Proven B2B field sales experience (ideally in textiles, fashion, or workwear).

· Strong commercial awareness and ability to uncover customer needs.

· Excellent presentation, communication, and relationship-building skills.

· Ability to work independently while collaborating effectively within a team structure.

· Competent in MS Office and CRM systems.

· Full driving license require.

This role is offered with a 40.000 basic salary , healthy bonus ,car/ allowance , company pension , 25 days holiday & birthday off.

Please don't delay , send your CV to us today ...