Senior Online Merchandiser

We are working with a successful and growing womenswear fashion brand looking for a commercially driven Senior Online Merchandiser to join their dynamic ecommerce team. This is a fantastic opportunity to take ownership of online merchandising, maximise sales performance and enhance the customer journey across multiple international websites. Working closely with the Head of Online Trading, you will play a key role in driving conversion, optimising product visibility and delivering an engaging, seamless shopping experience.

Key Responsibilities

• Take ownership of day-to-day online merchandising, ensuring an engaging and commercially effective customer journey from landing page through to checkout
• Drive key ecommerce KPIs including gross and net sales, conversion, average order value (AOV) and units per transaction (UPT)
• Manage website content, product information, stock accuracy, homepage updates, navigation, sorting, filtering and SEO with a mobile-first approach
• Analyse weekly trading performance, identifying trends and opportunities through week-on-week and year-on-year reporting
• Work closely with marketing, graphics and ecommerce teams to deliver successful online campaigns and consistent brand presentation
• Optimise product listing pages, product detail pages and personalised recommendations to maximise conversion and sales
• Lead A/B testing initiatives and identify improvements to website functionality, customer experience and commercial performance
• Collaborate with operations, customer services and warehouse teams on stock availability, allocations, digital projects and smooth online operations

Person Specification

• Experience in online merchandising or ecommerce within a fast-paced retail environment, ideally womenswear fashion
• Strong commercial awareness with a proven understanding of online trading, conversion optimisation and ecommerce KPIs
• Highly proficient in Salesforce Commerce Cloud, Google Analytics, advanced Excel and Google Sheets
• Excellent analytical, organisational and communication skills with exceptional attention to detail
• Proactive, self-motivated and passionate about fashion ecommerce, with the ability to manage multiple priorities and thrive in a fast-paced environment