E-commerce Manager

Recruiter
Location
Shoreditch, London
Salary
Competitive
Posted
08 Sep 2016
Closes
06 Oct 2016
Function
Digital, Ecommerce
Sector
Jewellery, Luxury
Job Type
Permanent
Level
Manager

E-commerce Manager

About Olivia Burton

When they couldn’t find a watch that fulfilled their need for style, Olivia Burton London created their own. Inspired by vintage and catwalk the collection is distinctive, contemporary and fun. Obsessive about attention to detail Olivia Burton watches are affordable, wearable and bursting full of British style. Olivia Burton watches are stocked in a variety of online and high street retailers, including ASOS, John Lewis, Harvey Nichols and Selfridges. Olivia Burton is continuing to grow internationally with a current presence in 23 countries worldwide.

About The Role

To be the gatekeeper of the brand website and customer experience, ensuring its smooth operation and delivering a world-class customer experience.

Responsibilities

  • Knowing the status of everything that touches the website from product launches to graphics updates, from multi-channel promotional campaigns to social media complaints, from fraud mitigation to technical issues
  • Meeting all deadlines, instilling a culture of passion and perfection
  • Creating commercial yet engaging content experiences across the website to broaden the customer experience
  • Experience in an e-commerce content capacity and possess a good technical understanding of web development and Google analytics.
  • Form social strategy across major social platforms including Facebook, Twitter, YouTube, Instagram and Pinterest to drive brand awareness
  • Deliver engaging and commercial content on social channels
  • Work closely with wider marketing team to ensure brand message is carried effectively across all channels
  • Plan content accordingly to coordinate with email marketing and merchandising
  • Manage the social budget and paid advertising on specific channels
  • Analyse and report on customer engagement to monitor content performance
  • Work with merchandiser to ensure website and marketing strategy is also promoting slower selling lines in a timely manner to ensure sell through is optimised.
  • Manage all e-commerce photoshoots and ensure deadlines are met for image creation
  • Manage and pursue opportunities to develop the brand within the digital sphere including SEO, PPC and affiliates
  • Constant monitoring and analysis of the website performance including traffic, conversion rates, AOV and consumer retention and devise strategy to grow and develop these areas

Key skills and experience:

  • Experience in a digital role is essential
  • Writing and executing e-commerce strategies
  • Technical understanding of website development
  • Strong work ethic and the ability to cope with a heavy workload and tight deadlines
  • Strong commercial eye and meticulous attention to detail
  • Experienced in managing social media platforms and building strong social strategies to create brand awareness and drive sales
  • Experience in digital marketing including SEO, PPC, social media, e-marketing, content marketing and paid social
  • Experience and knowledge of analytics platforms including Google Analytics
  • Strong numerical and analytical skills
  • Obsessive in your protection of the brand in the public sphere, the way it is perceived and the experience of customers
  • Exacting with regard to brand tone of voice, typography, imagery, behaviours on different platforms and optimising the audience’s experience of content
  • Constantly curious, exploring the potential of new activity and technologies that can develop the platform, features and partnerships
  • Language and cultural considerations as well as legal
  • Brilliant planner, organiser problem solver and solution finder

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