Buyer

We are recruiting for a Buyer to join a global, pop culture-led consumer products business known for designing, developing, and distributing licensed product.

Based in London, you will be responsible for shaping and delivering a compelling product assortment across global direct-to-consumer e-commerce platforms. It is a commercially driven, product-led position that combines product development, buying, merchandising, and strategic planning to create an engaging customer experience and drive business performance.

The role requires a strong understanding of IP and licensing, with the ability to influence and drive an exclusive product strategy.

This role offers hybrid working, 1-2 days in the office.

Main Responsibilities Will Include:

• Lead product selection and development for exclusive items in collaboration with cross-functional teams including Product Development, Licensing, and Creative.
• Drive the exclusive product strategy, identifying opportunities to differentiate the assortment through unique and compelling offerings.
• Build and execute monthly buy plans, balancing exclusive development with core product ranges aligned to category and audience needs.
• Identify and leverage new and emerging IP, working closely with Licensing teams to expand product opportunities.
• Influence global product line plans through trend insights, performance data, and customer behaviour.
• Demonstrate strong knowledge of IP and licensing frameworks, ensuring all product strategies align with licensing agreements and brand objectives.
• Own product lifecycle management, ensuring strong full-price sell-through and effective inventory control.
• Analyse sales performance and forecasting data to drive informed, commercial decision making.
• Develop and implement global promotional strategies aligned with trading objectives.
• Plan and manage product launches and key trading moments across platforms.
• Oversee pricing and markdown strategies to optimise revenue and inventory health.

Person Specification

• Strong experience in e-commerce buying or merchandising within a retail or consumer-focused environment.
• Ideally have knowledge of IP and licensing, with the ability to apply this commercially and strategically.
• Proven ability to drive product strategy, including exclusive and differentiated product ranges.
• Highly analytical with strong Excel skills and the ability to interpret data to support decision making.
• Confident in driving decisions and influencing stakeholders across multiple functions.
• Passionate about product, trends, and consumer engagement.
• Strong team player with excellent interpersonal and communication skills.
• Highly organised with the ability to manage multiple priorities in a fast-paced environment.