CRM Specialist - Fashion Brand

Our clients are a fashion group home to some of the world's most reputable global brands, and they're looking for a talented CRM Specialist to join our growing Ecommerce Marketing team in London.
This is a hands-on, end-to-end role at the heart of our CRM activity, giving you the opportunity to shape best-in-class lifecycle marketing from the ground up. You'll work closely with the Head of Ecommerce Marketing and collaborate across marketing, ecommerce and merchandising teams to deliver a CRM programme that drives real commercial impact across European markets.

Main Responsibilities Will Include:

• Owning the end-to-end delivery of email campaigns from briefing and build through to QA, scheduling and deployment via Klaviyo
• Managing the CRM calendar in alignment with the trading and marketing calendar, adapting quickly to product launches, peak periods and stock changes
• Building, maintaining and optimising automated lifecycle flows including welcome, post-purchase, cart abandonment, browse abandonment and win-back sequences
• Developing and managing customer segments to deliver personalised, relevant communications across different customer cohorts using dynamic content
• Executing campaigns across multi-market and multi-currency environments, supporting localisation for European audiences
• Designing and executing A/B tests across subject lines, content, send times and segmentation strategies to embed a test-and-learn culture
• Tracking and reporting on key CRM performance metrics including open rate, CTR, CTOR, conversion and revenue contribution, with clear insights and recommendations
• Briefing copy and creative teams to ensure all communications are on-brand, accurate and delivered on time to a high standard
• Collaborating cross-functionally with Ecommerce, Merchandising and Brand Marketing teams to align messaging, timing and creative assets

Person Specification:

• Previous experience in a CRM, email marketing or lifecycle marketing role within ecommerce, retail or fashion, with proven hands-on Klaviyo experience
• Strong analytical skills with a data-driven approach, including proficiency in Excel or Google Sheets and familiarity with Google Analytics or similar web analytics platforms
• Experience managing multi-market or multi-language CRM communications, with an understanding of how to adapt content for regional audiences
• Commercially aware and customer-centric, with a clear understanding of how CRM activity connects to revenue, retention and customer lifetime value
• A highly organised, detail-oriented communicator who thrives in a fast-paced, cross-functional environment and can present performance insights clearly to stakeholders