Ecommerce Manager – Fashion Brand – High Wycombe

We are seeking an experienced Ecommerce Manager to lead the growth and trading of a direct-to-consumer channel for a fast-growing fashion brand. This is a hands-on role focused on driving online sales, optimising user experience, and managing key digital performance metrics.

Key Responsibilities

• Own day-to-day site trading and merchandising, including product launches and promotional campaigns.
• Optimise UX and site navigation to improve conversion and AOV.
• Manage paid media agency and oversee retention strategies via email/SMS.
• Analyse performance using GA4, Shopify Analytics, and reporting dashboards; present actionable insights.
• Collaborate with creative and design teams on brand assets and campaigns.
• Manage budgets for paid media and tech stack, including Shopify apps and development hours.

Skills & Experience

• 3+ years managing a Shopify or Shopify Plus DTC site.
• Proven track record of improving CVR/AOV through UX and merchandising strategies.
• Strong analytical skills with experience in GA4, Data Studio, and Klaviyo.
• Familiarity with Meta Ads Manager or Google Ads.
• Basic HTML/CSS/Liquid troubleshooting and ability to brief developers effectively.
• Excellent project management and attention to brand detail.

Benefits

• Competitive salary
• Flexible working options
• 25 days holiday plus bank holidays
• Pension scheme
• Opportunity to shape and lead a new ecommerce function