Head Of Digital Marketing
- Job Title: Head Of Digital Marketing
- Location: Oakham (3 days in the office)
- Contract: Full time
About Bradshaw Taylor:
Loving the outdoors since 1895
At Bradshaw Taylor, we are extremely proud to distribute the very best brands in outdoor and country clothing and equipment. Our role is to connect these brands with retailers and with consumers in the UK and Europe though our team of over 100 passionate customer service, sales, marketing and distribution specialists.
We are a family business, owned and run by the Taylor family, with Corry Taylor at our helm. Corry started distributing outdoor and country brands over 25 years ago, having taken over Bradshaw Taylor from his father, Mark. Mark remains on our board and is an invaluable part of our team and our spirit here at Bradshaw Taylor.
Our buzzing head office remains on the site of the original Bradshaw Taylor business in Oakham, Rutland. The original Bradshaw Taylor business started on our site in 1895, trading animal supplies. Our product may have changed, but our commitment to exceptional customer service and industry expertise remains. We are proud to be a specialist in the UK outdoor industry.
The role manages budgets, performance reporting, and optimisation, working closely with internal teams and external agency partners to deliver efficient, profitable growth. Success is driven through data-led decision-making, continuous improvement, and strong cross-functional collaboration.
The Role
We’re looking for a commercially minded Head of Digital Marketing to lead performance-driven growth across a portfolio of four outdoor clothing and footwear brands (Schöffel Country, Keen Footwear UK, Sherpa Adventure Gear, Artilect Performance).
You’ll own acquisition strategy across PPC, paid social, affiliates, and SEO, leading a team of two and working closely with brand, creative, eCommerce, and agency partners. This role is about delivering efficient, profitable growth through smart strategy, strong execution, and continuous optimisation.
What You’ll Do
- Lead and develop a performance marketing team across PPC, paid social, affiliates, and SEO
- Own full-funnel acquisition strategy across three brands
- Plan and manage marketing budgets to drive profitable customer growth (CAC, GM, LTV, ROI)
- Oversee campaign planning, testing, and optimisation across all performance channels
- Work closely with Brand and Creative teams to brief assets and share performance insight
- Manage external agencies alongside in-house specialists in a hybrid delivery model
- Deliver clear performance reporting, turning data into action
- Lead the SEO roadmap in collaboration with content, eCommerce, and development teams
What We’re Looking For
- 7+ years’ experience across performance marketing (PPC, paid social, affiliates)
- 2+ years’ experience owning SEO strategy
- Proven experience leading and developing digital marketing teams
- Strong commercial mindset with hands-on budget management experience
- Confident collaborator with strong communication skills
- Data-led, detail-focused, and always looking for better ways to drive performance
- Experience with ecommerce platforms (Shopify Plus or similar)
Nice to Have
- Experience managing multiple brands
- Outdoor or lifestyle industry experience
- Shopify knowledge
Benefit
- Hybrid working
- Birthday off
- Holiday purchase scheme
- Discount on all BT brands
Why Bradshaw Taylor
At Bradshaw Taylor, we believe great performance comes from strong people and strong partnerships. Our leaders are expected to:
- Develop and support their teams
- Act responsibly and inclusively
- Take pride in delivering results
- Work collaboratively across brands and functions
If you’re excited by building high-performing acquisition strategies and teams in a fast-growing, brand-led environment, we’d love to hear from you.
How to Apply:
Please submit your CV and a cover letter outlining why you’re the perfect fit for this role to sarah.gould@bradshawtaylor.com. We look forward to hearing from you!