Senior Product SMU Manager - REEBOK

Reebok Europe is seeking a commercially driven and meticulous Product Line Manager to lead the strategy,
development, and execution of SMUs (Special Make-Ups) across key accounts and markets.

This role sits at the intersection of merchandising, product creation, sales, and marketing, ensuring that tailored product assortments meet the specific needs of strategic partners while aligning with Reebok's brand vision and seasonal direction.

You will own the end-to-end SMU process for both Footwear and Apparel , from opportunity identification and
briefing through development, commercialisation, and performance tracking, delivering compelling, account specific product that drives revenue and strengthens key relationships, whilst driving energy for the brand.

Main Responsibilities Will Include:

• Define and execute seasonal SMU strategies aligned with Reebok Europe's commercial goals and brand direction.
• Identify SMU opportunities across key accounts, collaborations, markets and product categories.
• Partner with Merchandising and Sales teams to understand customer needs, pricing structures and consumer demand.
• Lead the creation of SMU briefs, ensuring clear direction on product, pricing, margins and timelines.
• Collaborate closely with Global Design and Product Creation teams to deliver SMUs efficiently and on time.
• Build commercially viable assortments tailored to retail partners while managing margins, pricing architecture and volume expectations.
• Track SMU performance, analysing sales, risks and opportunities to drive future product decisions.
• Act as the key cross-functional contact across Sales, Marketing, Merchandising and Product teams, supporting go-to-market execution, storytelling and presentations.

Person Specifications:

• Experience in product management, merchandising or product creation within the sportswear, fashion or lifestyle industry.
• Strong understanding of SMU development, wholesale business models, and end-to-end product creation across apparel and footwear.
• Commercially driven with strong analytical, organisational and project management skills, able to manage multiple deadlines and stakeholders.
• Excellent communication and influencing skills with experience working cross-functionally across Sales, Marketing, Merchandising and Product teams.
• Passionate about sportswear and consumer-led product, with strong attention to detail and proficiency in PLM systems and Microsoft Office, particularly Excel and PowerPoint.