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Brotherly business at Liquor n Poker

When Jack Chana quit his carpentry job in 2012, he found himself working from home for his family’s clothing manufacturing business Yoka Yo, before going on to co-found his own fast fashion brand Liquor n Poker with his brother Damian.
Written on 7/31/19

Inspired by their father’s know-how of the fashion industry, the pair set about creating their own designs and business name, and used his production contacts in China to secure business. 

The company now supplies its men’s and womenswear to etailers including Asos, Zalando, SilkFred and Zalora, and via its own website. Chana hopes Liquor n Poker will start wholesaling to the US later this year.

It counts reality TV stars Georgia Toffolo (Made in Chelsea and I’m a Celebrity Get Me Out of Here) and Dominic Lever (Love Island) as customers, and credits the pair for sending sales rocketing.

Wholesale prices range from £5 for a plain men’s T-shirt to £28 for a leather jacket. Its bestselling men’s Norton denim jacket – worn by Lever in 2017 – wholesales at £17.50.

Read the full interview on Drapersonline