Today’s fashion businesses have more customer data to sift through than ever before. The person helping retailers sort through this mountain of information is the data analyst. This role is responsible for collecting and analysing data across different channels. A data analyst will be expected to implement innovative ways of collecting data, cleaning data and developing insights based on data to help drive the business forward. Fundamentally, this role is about taking information and using it to allow retailers to make better decisions.
This role requires a balance of different skills. A good data analyst needs to be able to communicate complex data sets to other stakeholders across the business in a clear and effective way. They must be able to glean actionable insights from different sources of data, and work with often large amounts of information.
Data analysts are in high demand in the fashion industry, precisely because retailers are capturing so much data and relevant digital skills can be in short supply.
For this role, strong mathematical and analytical skills are a must. Retailers will expect a relevant qualification at degree level and will often ask for experience in a similar role.
A data analyst can expect to earn between £30,000 to £50,000 according to Glassdoor.
Ecommerce is an increasingly important channel for fashion retailers, and it is the ecommerce manager’s role to oversee this valuable route to market.
This role comes with a broad remit and therefore needs a diverse set of skills. Every day is different for an ecommerce manager. Responsibilities can include improving the functionality of the website, reporting and analysing the website’s performance, monitoring traffic and updating the website. An ecommerce manager can also be tasked with developing online marketing plans, optimising digital trading and suggesting innovative ways of improving the ecommerce offer.
Retailers will be looking for someone with a commercial mindset, the ability to think independently and solve problems. They will want someone who knows everything there is to know about ecommerce and is passionate about the customer’s experience, as well as someone with the ability to drive sales. Strong analytical skills will be needed for this role. Business will also often ask for extensive experience in a similar role within a retail business, the ability to work across multiple functions and previous experiences with systems such as Google Analytics.
The ecommerce manager is often responsible for leading a team, so good management skills, the ability to motivate others and to communicate effectively will also be key.
A degree of flexibility and a curiosity about all things digital are other important skills for a good ecommerce manager. The world of ecommerce is ever evolving, and the ecommerce manager will need to have their finger firmly on the pulse of latest best practice.
Ecommerce managers can expect to earn between £40,000 - £50,000