Eudon Choi's elegant approach to womenswear
Korean-born Eudon Choi founded his eponymous womenswear brand in 2010, and has since become a stalwart of London Fashion Week. Choi’s style is sophisticated yet daring, with tailored items and outerwear a consistent highlight in his collections. Wholesale prices for the brand range from £115 for bags to £770 for coats and the brand has 38 stockists worldwide, including Harvey Nichols and Fenwick in the UK.
In 2017, Choi collaborated with John Lewis on its Modern Rarity range.