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Eudon Choi's elegant approach to womenswear

Drapers hears from London Fashion Week favourite, womenswear designer Eudon Choi about his life in fashion.
Written on 7/31/19

Korean-born Eudon Choi founded his eponymous womenswear brand in 2010, and has since become a stalwart of London Fashion Week. Choi’s style is sophisticated yet daring, with tailored items and outerwear a consistent highlight in his collections. Wholesale prices for the brand range from £115 for bags to £770 for coats and the brand has 38 stockists worldwide, including Harvey Nichols and Fenwick in the UK.

In 2017, Choi collaborated with John Lewis on its Modern Rarity range.

Read the full interview on Drapersonline