Behind the scenes at Boohoo’s Burnley base
Drapers takes a look inside Boohoo’s revamped distribution centre and staff facilities.
Boohoo is growing, and it is growing fast. Over the past 12 months, the Manchester-based etailer has welcomed two other fast fashion brands, PrettyLittleThing and US vintage-inspired retailer Nasty Gal, into the family fold. It has also launched a flurry of new ranges, including an own-brand beauty offer, and an activewear collection for menswear counterpart BoohooMan. Meanwhile, the company’s focus on trendy, affordable product has proved a winning formula – group revenue doubled to £228.2m in the four months to 31 December 2017.